Excellent branding: Sophistimom

A friend of mine sent me a site via StumbleUpon, and I couldn't help but notice the excellently well-defined branding. The site, Sophistimom.com, uses lots of white space and the colors white, light blue, and light maroon. The vertical background, ornate header font, leaf logo, and "S" favicon add to the defined personality of Sophistimom. The Sophistimom blogs about gourmet recipes and includes photos of the excellent presentation. The site effectively conveys an air of sophistication, classiness, and professionalism, but maintains the mom's personality.